New ways of learning.
Communication is central to teamwork clear thinking and leadership – skills that businesses say are essential in young employees. To cultivate these abilities from within the classroom, BT is working with Manchester City Council to create The Manchester Communication Academy.
“The Academy aims to make the education of young people relevant to our 21st century world,” says Dave Hancock, Head of Education and Volunteering at BT. “This means refining the existing curriculum – so that as well as having an engaging and exciting learning experience, young people gain practical abilities they can use throughout their lives and careers.”
These include speaking and listening skills, to enable young people to work together and be clearly understood; transferable skills, to help pupils become more employable; and technological skills, which allow young people to collaborate and improve their learning.
“These skills will help pupils achieve a mix of academic and vocational qualifications,” adds Dave. “And to help them fulfil their potential, we’ll combine state-of-the-art technology with dedicated teaching staff that put communication first.”
As Dave is keen to emphasise, the Academy will also bring wider benefits to the area: “Our vision is for it to be a catalyst for learning in the community. It should link the places people currently learn, like libraries and community centres, and become a centre where everyone can come together to share knowledge.”
“The Academy aims to make the education of young people relevant to our 21st century world,” says Dave Hancock, Head of Education and Volunteering at BT. “This means refining the existing curriculum – so that as well as having an engaging and exciting learning experience, young people gain practical abilities they can use throughout their lives and careers.”
These include speaking and listening skills, to enable young people to work together and be clearly understood; transferable skills, to help pupils become more employable; and technological skills, which allow young people to collaborate and improve their learning.
“These skills will help pupils achieve a mix of academic and vocational qualifications,” adds Dave. “And to help them fulfil their potential, we’ll combine state-of-the-art technology with dedicated teaching staff that put communication first.”
As Dave is keen to emphasise, the Academy will also bring wider benefits to the area: “Our vision is for it to be a catalyst for learning in the community. It should link the places people currently learn, like libraries and community centres, and become a centre where everyone can come together to share knowledge.”



