Our three campaign objectives

We actively promote more effective communication and collaboration, especially among young people, their parents and teachers. Our objectives are to:

Ensure young people most in need are heard and helped

We have supported ChildLine since it began in 1986. We have helped make it possible for more children than ever to speak to a trained telephone counsellor, a friendly voice.

Develop young people’s communication skills

We deliver free educational resources to young people, their parents, carers and teachers, and support the teachers and youth workers to make a real difference to young lives.

Help young people campaign to create real social change

We provide campaigning tools, access to influential adults, and public platforms that empower young people to have their voices heard and make this world better.

Mike Rake, Chairman, BT

Mike Rake
BT Chairman

"Since we brought our campaigning activities together under the banner of the Better World Campaign one year ago, BT has made even greater strides to improve young lives through communication.”

Helping children in most need

Developing communication skills

Giving young people a voice